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Agency work · Social media & print

Concept Zombie

Campaigns for places people gather.

I created social campaigns, event graphics, and print materials for Concept Zombie clients, with much of the work centered on Kaleidoscope in Mission Viejo, a gathering place for dining, entertainment, and community events.

Role
Graphic Designer & Social Media Manager
Timeline
2023–2024
Deliverables
Social campaigns · Event graphics · Print materials
Kaleidoscope's exterior and main entrance in Mission Viejo Outdoor dining and restaurant storefronts at Kaleidoscope Seating and food vendors inside Union Market at Kaleidoscope
Kaleidoscope · Mission Viejo, CaliforniaRetail, dining & community events

01 / Social campaigns

Make the event
the main attraction.

Two approaches to Open Mic Night, shown across square and vertical formats. Each keeps the event at the center of the composition.

Open Mic Night Square Creative
Open Mic Night: Square CreativeKaleidoscope
Open Mic Night Vertical Creative
Open Mic Night: Vertical CreativeKaleidoscope
Open Mic Night Retro Direction
Open Mic Night: Retro DirectionSquare Format
Open Mic Night Vertical Adaptation
Open Mic Night: Vertical AdaptationVertical Format

Community & seasonal programming

A different audience.
A different energy.

Family events call for a different tone. These pieces bring seasonal programming, activities, and practical information into focus.

Fall Festival
Fall FestivalSeasonal Event Poster
Kaleido Kids
Kaleido KidsFamily Programming
Restaurant Directory
Restaurant DirectoryRetail Information

02 / Event design

From getting attention
to getting around.

Promotional pieces and venue graphics for Super Bailes events. The work spans detailed lineups, large-format advertising, and attendee wayfinding.

Super Bailes Event Promotion
Super Bailes Event PromotionFlyer
Super Bailes Venue Map
Super Bailes Venue MapWayfinding
Live Oak Canyon Billboard Concept
Live Oak Canyon Billboard ConceptLarge-Format Advertising
Concert Promotion Banner
Concert Promotion BannerEvent Advertising

Community campaigns

Beyond the mall.

I also supported the Orange Catholic Foundation and CCF San Diego with campaign graphics and community content.

Jesus Thirsts
Jesus ThirstsLinkedIn Campaign Graphic

03 / Production support

Behind the scenes.
In front of the community.

I assisted with on-set shoots, equipment management, and talent support for videos featuring Kaleidoscope businesses and their owners.

1982 Candle at Kaleidoscope Mall

1 / 15

Social media management

Accounts I supported.

Content and day-to-day publishing across retail, events, and community organizations.