Honeycraft

Overview

Honeycraft is a packaging concept for a honey-infused hard seltzer line. I built the identity around a simple honeycomb system, then used color and naming to separate five flavors without losing the family resemblance. The result had to read clearly on one can, across a full shelf lineup, and in campaign mockups.

Role

Graphic Designer

Timeline

4 weeks

Deliverables

Brand identity • Five-can system • Campaign mockups