Mirdamadi Design

Fisher Printing · Current work

Local stores. A consistent voice.

I plan, design, and publish bilingual social campaigns for 14 grocery accounts across California and the Chicago area.

Role
Social Media Coordinator
Timeline
October 2024–Present
Deliverables
Bilingual campaigns · Social video · Publishing
Explore the accounts
Inside Fisher PrintingCompany Film · Creative and Print Production
Grocery accounts
14
Social channels
3
Languages
2
Publishing rhythm
Weekly

My contribution

A weekly rhythm.
A local point of view.

Each store has its own promotions and community. My role connects campaign planning, bilingual content, social publishing, and performance reporting.

  1. Plan around the store.

    I review promotions and map each bilingual content calendar around what the store needs to share that week.

  2. Create. Adapt. Publish.

    I design, write, schedule, and boost content across platforms, adapting the message for each audience.

  3. Learn from the response.

    I track performance and use those insights to shape the next cycle of content.

AI-assisted production

More product stories.
Less production overhead.

I create production-style AI videos that turn grocery products and campaign ideas into polished social content. This helps stores reduce the cost and coordination of traditional photo and video shoots.

A Fresh Look at the Market
Produce in Motion
Fresh Cuts, Up Close
Fresh From the Bakery

The goal is practical: give each store a richer content library while reserving full-scale shoots for the moments that truly need them.

  • 01Fewer production dependencies
  • 02More creative campaign variations
  • 03Social-first motion content

Video Format 01 / Brand Marketing

Built from the
production floor.

This 15-second vertical film introduces Fisher through the movement of its operation, from the scale of the facility to the details of production. It gives the company a concise brand story designed for social feeds.

Fisher PrintingVertical Campaign Film

Fisher Printing / Brand Film

A quick view of how Fisher works.

The fast visual progression makes a large operation easy to understand in one short piece, while the vertical composition keeps the story native to mobile.

  • 15-second edit
  • 9:16 format
  • Brand awareness

Video Format 02 / AI Ambassadors

One brand voice.
Multiple departments.

These concepts test a repeatable spokesperson system for grocery content. A store can introduce its bakery, taqueria, and seasonal features through a consistent on-camera personality without coordinating a new shoot for every post.

Mercado GenéricoBakery Ambassador Concept
Mercado GenéricoTaqueria Ambassador Concept
Viva SupermarketConchas Ambassador Concept

Video Format 03 / Influencer Content

A customer’s-eye
view of the store.

This Ted’s Fresh Market visit brings a more personal point of view to the content mix. The handheld arrival feels immediate and familiar, complementing the polished campaign videos with a format that resembles what customers already watch in their feeds.

Ted’s Fresh Market / 8-Second Store Visit

Short-Form Influencer Content

Managed accounts

Explore the stores.

Select a grocery account to browse its latest Facebook posts and weekly promotions, or open the store’s page directly.

Big Saver

Facebook posts

Open on Facebook

All managed accounts

All Projects
‹ Chuck Jones Auction Cooper One Fourteen ›