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Current Role

Fisher Printing

I currently manage bilingual social media for 15+ grocery stores across California and Chicago—running weekly specials, boosted campaigns, and community-first content from Fisher Printing Inc.

Social Media Coordinator 2024 – Present 15+ Accounts FB · IG · TikTok

What I Manage

Facebook, Instagram, and TikTok for grocery accounts—localized weekly promos in English and Spanish, keeping each store’s voice while staying cohesive across Fisher’s portfolio.

How I Work

A weekly rhythm I run every cycle: brief, plan, create, publish, and review—using performance data and strategic boosting to keep content on schedule and on brand.

See the accounts I manage
Fisher Printing Inc. exterior in Orange, California

Current Scope

What I’m driving across accounts

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Engagement

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Follower growth

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Reach lift

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Social traffic

Weekly Rhythm

How I Run Content Each Week

The operating system I use every week across every grocery account—keeping bilingual content consistent, on schedule, and tied to what each store is promoting.

Same rhythm every week: brief the promos, plan the calendar, create in both languages, publish across platforms, then review what worked.

  1. Step 01

    Research & Brief

    Review each store’s weekly specials, community events, and competitor activity—so every account’s direction is grounded in what’s happening locally.

  2. Step 02

    Plan the Week

    Update each store’s bilingual content calendar—mapping posts to ad runs, holidays, and in-store promotions.

  3. Step 03

    Create

    Design graphics, short videos, and captions in Spanish and English—matching each grocer’s voice while keeping Fisher’s look cohesive.

  4. Step 04

    Publish

    Schedule and post across Facebook, Instagram, and TikTok, boosting when a promo needs extra reach in the right neighborhoods.

  5. Step 05

    Review & Adjust

    Check engagement and reach at week’s end, note what’s working per store, and carry those insights into the next cycle.

Bilingual Content Weekly Cadence Data-Driven Boosting

Live Accounts

Store Feed Viewer

Live Facebook feeds from the grocery accounts I manage today. Select a location to view its latest posts and weekly specials.

Big Saver

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View on Facebook

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What you’re seeing

Real timelines from stores I manage right now—weekly specials, bilingual captions, and community posts going out on schedule.

Managed platforms

Facebook, Instagram, and TikTok across California and Chicago-area grocery locations.

Impact So Far

Ongoing Results

Growth I’ve helped drive across Fisher’s grocery accounts through a consistent bilingual content rhythm—tracked via engagement, reach, and feedback from store teams.

Engagement

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Higher interaction across managed accounts

Audience

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Follower growth within six months

Reach

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Post reach lift from strategic boosting

Traffic

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More site visits driven from social

Stronger community presence

Bilingual posts and weekly specials now reach the right neighborhoods consistently. Data-driven tweaks to timing and creative keep promotions visible without feeling repetitive across accounts.

Impact on the ground

Store managers report more customers discovering deals through Facebook and Instagram. Steady posting has built small but active communities around each location—not just impressions, but foot traffic and sales.